Hashtags can be incredibly confusing for so many people! In this article, we’re going to discuss what hashtags are, what to use them for, and best practices for their use across a variety of platforms. Let’s dive in! What is the Purpose of a Hashtag? The purpose of a hashtag is to tag your content – photos, videos, articles, etc. …
Social Media How To: Instagram
Hello, welcome to our new Social Media How-To Series! In this post, I’ll be explaining the ins and outs of Instagram, so buckle your seat belts! Firstly, if you’re unsure whether your brand needs to be on Instagram, please check out my first post in the series, Why Use Social Media?. There, I discuss all of the benefits that can …
Social Media How-To: Facebook
Today we’re going to talk about the most used social media platform out there: Facebook! If you are just starting here, and aren’t really sold on social media in general yet, please check out my first post; there are SO MANY good reasons for a small business to be using social media that I already broke down for you over …
SM How-To: Why Use Social Media?
Social media can be extremely confusing at times – it’s honestly amazing how anyone can keep up since it’s changing constantly! For some small business owners, it can be difficult to find time to post on social media, and keep up to date with the all of the different platforms’ best practices. But don’t fret – we are here to help! …
7 Instagram Tips for Small Businesses
Simple tips for getting the most out of your Instagram business account. 1. DO Check to see if your target audience is even on Instagram! There would be nothing worse than you spending countless hours on a platform that’s not even being used by your target audience. That would be a waste of your precious time. Do a little research, …
6 Facebook Tips for Small Businesses
Here are a few quick and dirty tips for using Facebook to your advantage! 1. DO Create a Facebook page for your business This one may be a bit of a no-brainer to you, but it’s still pretty important. A Facebook page allows you to keep your customers up-to-date with business happenings. Let them know your contact information and services, …
The Essential Elements of a Small Business Website
Sure, so you have a website for your business. That is an amazingly fantastic first step! (If you don’t, then you need to read about why a website is suuuper important). But does your website have the critical features your potential customers need? Just because your business is out there in the cyber world doesn’t necessarily mean you are supplying …
Hack: Converting Your Instagram Profile to a Business Profile
In case you haven’t heard, Instagram recently launched new Business Tools to help businesses grow. These new tools allow you to view insights on your posts, promote posts, and convert your profile into a Business Profile. And in case you don’t want to go out into cyberspace to find out how all by yourself, we’re going to explain it right here! …
How To Choose The Right Social Media Profiles For Your Business
There are sooo many benefits to a business’s presence on social media. Your target customers are reminded of your business every single day, every time they view, like, or share one of your posts (even if your posts aren’t about your business!). This leads to warm fuzzy feelings about your business which translates into customer traffic and sales! Social media platforms are …
The Importance of Having a Website for Your Business
There’s no way to avoid it: the internet is taking over our lives. I mean, you’re using the internet to read this very article, right now. In today’s digital era, the need for an updated, navigable website for your business is essential. Today’s consumers use the internet to conduct product or service research prior to even setting foot in the …